The launch of a new decade in commercial roofing started out bright. Companies of all sizes were reporting backlogs of work following another busy storm season and booming construction markets across the country. The outlook for roofing contractors across the landscape, with few exceptions, was very strong for the first 10 weeks of the year. But a harsh reality set in mid-March as the COVID-19 pandemic took a foothold on both coasts and washed across the United States in horrific fashion.
Roofers won the battle for “essential worker” status in most places and workflow continued. Yet company leaders were challenged with increased health and safety protocols, tightening supply lines, and managing so much uncertainty while trying to keep a handle on cash flow and an already fragile workforce situation.