Working as a roofing contractor on Cape Cod in Massachusetts has its own unique set of challenges. The popular travel destination is full of old summer homes, meaning the work and scheduling can be tricky, but there’s another underlying issue.
“Being in a small, very niche market, getting our name out there has always been important,” said Cory Varao, general manager of Fraser Construction Company. “Good word spreads like wildfire and bad word spreads even faster.”