The New Year is underway and new trends in architecture and roofing are taking shape. Contractors working in the residential side of the business may be noticing aesthetic shifts and wondering how popular those trends will become, as well as what drives them in the first place.
When looking at new roofing trends and ascertaining what drives them, experts identify cause and effect relationships between macro influences, consumer desire and behaviors, and trends related to design. Macro influences affect how consumers see, feel about, and interact with the world. Examples of macro variables include economic shifts, political landscapes, environmental concerns, cultural events, societal norms and technological innovations. These directly affect consumer desires and, subsequently, behavior. Once consumer behavior changes, so too does product design. Roofing materials are some of the products whose designs are ultimately affected.