IRE 2020 Keynote Speaker: Dallas Cowboys’ Charlotte Jones
Much like roofing, there’s no true “offseason” for executives of professional football teams. Not long after the final snap on the field or the last nail is driven into the last project of the year, the focus is already on the coming season — and all the expectations and promise it can bring. In many cases, just like professional football, that requires some personnel moves and culture shifts needed to ensure success.
That’s where Charlotte Jones and other members of the Dallas Cowboys executive leadership team found themselves as the 2019 season drew to another disappointing close on the outside of the playoff picture last December. Barely a week into the New Year, the Cowboys shook up their “offseason” by announcing a new head coach and defensive staff to guide a star-studded roster. Jones, the Cowboys executive vice president and chief brand officer, will likely touch on the whirlwind events of the past few weeks and how the franchise is moving forward as part of her keynote address at the International Roofing Expo (IRE) in Dallas on Feb. 4.