Victor Smolyanov, owner of Victors Roofing in Canton, Mich., provided practical tips and best practices for marketing a roofing business.
Victor Smolyanov, owner of Victors Roofing in Canton, Mich., prefaced his presentation by stating he is “not a marketing expert,” but his track record shows otherwise.
Victors Roofing serves clients in the greater Detroit market. In 2019, the residential roofing contractor had around 2,000 projects as of September, up from 1,400 in the previous year. Smolyanov said he has experienced success like this by taking gambles on different marketing approaches, and encouraged his fellow contractors to do the same.