Social Media and Protecting a Roofing Contractor's Brand Through Policy
Stating your company’s position on a social media policy shows employees that the company cares about its online image and aims to set professional standards.
Before the internet we had a landline phone, trains and airplanes if we wanted to communicate long distances or talk face-to-face with others that were far away.
Since then, social media has connected the world rapidly and with vastly accessible and affordable means. The disruptive and significantly innovative technologies of social media have brought remarkable communication synergies to us in a way that some of us never imagined possible. Seemingly so earth-shattering at times that many of us are intimidated by its capabilities and choose to shy away from utilizing or exploring social media in depth. Some of us remain focused on basic fears like, “be careful what you post, you never know who can see it and how they can use it against you” and “once it’s on the internet it’s out there forever.” While there is certainly merit to those statements, those fears should not paralyze companies from embracing social media beyond its surface. The reality is that social media is now massively embraced globally by all generations, businesses and groups alike. Each year, more businesses will make the leap to develop websites, create online campaign strategies, sell their goods and services via ecommerce, harvest useful data analytics, recruit new talent and even blog about their latest and greatest accomplishments. Businesses have been moving past initial fears for over a decade because of the exponential reach and value that social media will bring to their platform and those benefits far outweigh the concerns of a novice user.