As unpredictable severe weather becomes the norm, performance shingles go mainstream
A recent study by the U.S. Environmental Protection Agency (EPA) predicts extreme weather — including hail, hurricanes, tornadoes, torrential rain, high winds and heat — will pummel North America with increased widespread frequency.1 With the volatile weather threatening the safety of their investments, homeowners are demanding more from their roof, roofing materials and roofing contractors.
“No longer is the demand for performance products solely coming from customers in the hail belt or along the coast — performance has gone mainstream,” said Scott Campbell, director of field sales, US, IKO. “As roofing manufacturers, we have to answer this need by introducing innovative high performing products into the industry. Judging by the steady rise in sales of our performance products, it appears we have the right answers.”