Sales will be strong in 2019 across both residential and commercial markets, if the sentiment in Roofing Contractor’s annual State of the Industry Report is any prediction of the economic realities for the coming year. That said, economic uncertainty and environmental factors pose unique challenges that are leading many customers to take a longer look at more dynamic and sustainable construction materials that save money.
Let’s be clear: Sustainability and savings can be a tough sell even in a growth market. Most survey respondents were more pragmatic, citing labor shortages and rising costs as two main factors impeding industry growth. But if we look at these issues as opportunities rather than barriers, we can set the example of what sustainable lean construction means not just in roofing, but across the entire construction market worldwide.