In an industry plagued by scam artists and unlicensed contractors looking to make a quick buck, it’s always encouraging to encounter the hardworking people who still represent all that’s good within the industry, and are motivated to help it thrive and improve. Such passion for your craft can directly expel onto your customers, and showcase to them that you care both about the work you’re doing, as well as their satisfaction following a project’s completion.
When brothers Troy and Scott Cruthers started their roofing business on New Year’s Day in 2010, they sought to uphold such beliefs by treating customers like family and guaranteeing quality workmanship. “We always strive for 100 percent customer satisfaction. The terms honesty and integrity are what we live by,” said Troy, who was introduced to the roofing business years earlier by a longtime friend. “We started out with the notion that we are not perfect, but would treat every client like they’re family,” he said.