Reid Ribble has been on the campaign trail before — carefully balancing the need for diplomacy with the ability to stand firm on messaging that conveys his passion and conviction when talking policy in public.
But even three terms in the U.S. House of Representatives may not have fully prepared the CEO of the National Roofing Contractors Association for the grassroots initiative he’s planned to help build and uplift the roofing industry. Ribble, the former roofing contractor from Wisconsin who returned ‘home’ to roofing at the start of 2017, is getting ready to unveil what he believes could be a watershed moment in the roofing industry’s history and he’s looking for roofing contractors to buy in.