For years, I’ve been talking about the four stages of business growth. Wonder; where you’re just starting out and don’t know what you’re doing. Blunder; where you have a lot of volume but little or no profits. Thunder; where your business is clicking along earning maximum revenue. And last but not least plunder; where the business has matured and is losing momentum and beginning to fall apart.
One morning when you’re fifty something-years-old standing in the shower at 5 a.m. prior to going to work, it comes to you. Why am I doing this? I make hundreds of thousands of dollars each year and here I am still busting my butt. I have earned and deserve the right to cut back. Is this all there is to life? Congratulations, you’re now entering the mindset of plunder.