ATLANTA – Atlas Roofing announced the launch of its new blog, Asphalt Life, a showcase for information of interest to roofing contractors and the homeowner customers they serve.
The site, asphalt-life.com, officially went live on Jan. 17.
“Our goal is to provide interesting and engaging content that touches on topics a contractor might encounter during day-to-day business operations, as well as articles that are just fun and interesting to read,” said Stan Bastek, director of marketing and sales development/shingles and underlayment division. “Asphalt Life is dedicated to all aspects of the roofing lifestyle, from workdays to weekends.”
Helping contractors build a successful business is a crucial component of Asphalt Life. Articles cover topics such as the newly released Scotchgard™ Protector sales training program and updated OSHA reporting requirements and offer tips that can help roofing contractors manage the ebbs and flows of business, outperform the competition and strengthen customer relationships. Other casual and entertaining reading includes the best place to see minor league baseball games; how one roofing firm participated in a Habitat for Humanity blitz build; and all the happenings at the Atlas Roadshows and events occurring across the country. Asphalt Life contains plenty of information for homeowners as well, such as tips for picking a roofing contractor and preparing your fireplace for the winter season.