In preparation for this month’s edition of Roofing Contractor, I searched the web to see how roofing companies across the country are responding to the growing interest in daylighting. After entering “roof daylighting” in the search engine, I was quickly directed to over a dozen roofing contractors actively promoting daylighting as a valuable service for their customers. Here’s a sampling of what these contractors said about the value of daylighting:
Overall, this is a solid marketing message that should appeal to many different building owners. After all, who wouldn’t want to save money, live and work better, and help the environment? But these market-savvy contractors don’t stop with the basic advantages of daylighting. They also make a convincing argument that they provide the best choice to deliver these benefits: