Every successful roofing contractor has a system to selling, from the initial introductory call and in-home presentation, to closing the sale. However, if this approach doesn’t include system-selling, you may be selling yourself short.

While roofing professionals know that a roof is made up of more than just shingles, it’s suprising how many homeowners  — and in some cases builders — don’t fully understand how the components of an integrated roofing system work together to help protect the home, manage moisture and improve balanced attic ventilation.