Upon taking the stage, the first thing Bill Combes asked attendees at the 2015 Best of Success seminar to do was raise their hands. After the entire room complied, he then asked anyone not using Facebook in either a professional or personal capacity to lower their arms. Not one person did.
“If we’ve got 400 roofers in one room able to keep their hands up, we know that a majority, if not all of your customers, are spending some time on Facebook,” said Combes, founder and chief social officer for No Time for Social. “It’s just an absolutely huge audience and a dominant force.”