When Timothy Hershey decided to branch out on his own as an independent roofing contractor in 2003, he was looking for a name that would stand out, represent his adopted home of Kentucky and match his expectation for high quality in a fiercely competitive market.
On a whim, he check with the business licensing authorities in Kentucky — known as the Mecca of thoroughbred horse racing in United States — and couldn’t believe it wasn’t taken.