GAF Shingles Top Two Rankings in 2015 Builder Brand Use Study
WAYNE, N.J. — GAF has announced that it was voted No. 1 in Quality Ratings and as the Brand Used the Most in the 2015 Builder Brand Use Study in the category of Roofing: Asphalt/Fiberglass Shingles. This marks the ninth year out of the past 10 that the company has topped the rankings for highest quality.
“The Builder Brand Use Survey is an annual benchmark that provides extensive insight across the largest spectrum of products used by today's Builders,” noted Paul Tourbaf, group president of Hanley Wood's Residential New Construction division. In addition to providing brand familiarity and product use data, the study also captures the market sentiment when it comes to what's driving product consideration and buying decisions.