IKO believes the roofing market in the United States has a lot of untapped potential. The company’s commitment to becoming a national manufacturer of asphalt roofing shingles has led to a significant investment in its U.S. operations — one that will benefit IKO’s customers in both the short and long term.
Keith Lowe, vice president of U.S. sales for IKO, knows how competitive the U.S. market is. That’s why he appreciates all of the effort the company is putting into having a greater presence, for IKO’s benefit as well as for the benefit of customers who get to see the company’s value. “Our sales people do an excellent job of selling the value of our products and our brand,” he said, “but it’s the investment in our people, processes and facilities that help us deliver that value to our distributors, the contractor and the homeowner.”