In 2009, in the midst of a recession, Dena and Jay Elie reached out to help others. The owners of Ridgecon Construction in Shelby Township, Mich., decided to do what they did best and provide a free roof to a deserving family. The idea wasn’t a new one, but their twist on it was so successful and attracted so much attention from other contractors that Dena and Jay decided to share what they knew. After years of refining the process, they launched No Roof Left Behind™ — a unique, cost-effective marketing program that is helping contractors across North America become their own hometown heroes.
No Roof Left Behind offers contractors the opportunity to secure exclusive rights to the program in their local community. According to Dena and Jay, the program provides the tools contractors need to help a deserving family or organization while building their brand and generating more business at the same time. It’s a concept that is catching on. “More than 100 roofs have been installed in North America due to this process,” Jay said. “And it’s all due to the generosity of our sponsors and our big-hearted contractors. They deserve all of the credit.”