Wendi Zubillaga is the chief sales officer at PetersenDean, a commercial and residential roofing contractor and solar company headquartered in Freemont, Calif., with 20 offices in five states: Arizona, California, Florida, Nevada and Texas.
When the new housing market declined a few years ago, the company embraced solar, and it’s paid off. Zubillaga projects PetersenDean will do $250 million in business in 2015 — and approximately $40 million of that total will come from solar sales. She shared the lessons learned by PetersenDean as the company entered the solar market and offered tips on how to contractors could implement the technology in a presentation titled “Winning With Solar.”