Ken Kelly is president of Kelly Roofing & Energy Saving Solutions, headquartered in Naples, Fla. He tried to find one person to handle his print media, website, social media and technical writing. He failed. “That person simply doesn’t exist,” Kelly said. “You need a team. And you need a team that does this as a full-time job so they can stay on top on whatever trends or changes are occurring in the industry.”
He turned to Anna Anderson of Art Unlimited for help. She serves as a senior strategist for roofing contractors across the country, providing strategies for website development, programming, social media advertising, e-mail marketing and search engine optimization, to name a few. She put together a team of people to help Kelly that included an artist, a writer, a developer, a programmer, an optimization strategist, auditor, promoter, social media manager and marketing strategist.