Rod Menzel summed up his mission at Best of Success this way: “My goal today is to help you get your clients’ attention and win more jobs.”
Menzel is the president of GreatWay Roofing, a residential and commercial roof-contracting firm headquartered in Camarillo, Calif. He urged contractors to use simple and effective communication strategies to win customers, pointing to video presentations as the best way to break through the clutter of information most people face today. “We have to refocus on the customer experience,” he said. “We want it to be pleasant, not painful.”