Rudy Gutierrez knew he was taking a risk when he founded a family-owned roofing company in the midst of an economic recession, but he was confident that his strategic business model would differentiate him from local competitors. “We started in a recession and have grown very quickly in the industry because we have the right plan and worked hard,” he said.
Located in Chino, Calif., Shell Roofing Solutions was established in November 2008 by President and CEO Rudy Gutierrez and his brother, Vice President and COO Hector Gutierrez. “At the beginning of 2008, sitting at a coffee table at home, I worked on plans for a long time, and then the time was right,” Gutierrez explained. “I started to act on that plan and develop the company, and I got the right partnership with my brother. We went from the dinner table with very little money to moving within a couple of months to a nice office. From there we moved to warehousing, and now we’re moving to a building that’s five times the size of the one we’re at now.”