IKO’s YouTube Video Helps Homeowners Understand Contractor Insurance
KANKAKEE, Ill. — IKO recently uploaded a new video to its proprietary YouTube Channel, IKORoof, to help homeowners better understand contractor insurance.
According to Director of Marketing Carol Perkins, the medium is proving to be very popular with homeowners. “Consumers are turning to Google and YouTube to research products and services before they make large investments in their homes,” she said. “We launched the IKORoof Channel in May, and traffic is increasing steadily.”