A roofing contractor has to be skilled at achieving a balance between getting the job done right and getting it done with the most efficient use of time. Time on the roof is money.
Atlas did their research and found that it was time for an advancement in the shingle installation process. Contractors were finding that shingles needed a stronger high-wind resistance, an increased exposure for easier measurement, a better way to prevent drop-out, and a method to reduce roofing installation time, yet still attach the product securely to the roof deck.