WAYNE, N.J.— The Telly Awards has named GAF as both a Silver and Triple Bronze winner in the 34th Annual Telly Awards for its Scary Experience trilogy branding campaign and TV commercials, titled Scary Experience II and Everyone Wants a Timberline Roof!. There were nearly 11,000 entries from all 50 states and numerous countries.
GAF’s series of commercials use Jesse the dog to illustrate the reliability of its Timberline roofing shingles. Throughout the commercials, Jesse is hiding from leaks in a home that does not have a Timberline roof, preparing that home for an upcoming rain storm by carrying buckets to catch leaks and moving area rugs, and stealing tools and shingles from the contractor who comes to the house to fix the roof, so that he can have Timberline on his dog house. The commercials can be viewed at http://www.youtube.com/watch?v=lCAamFhHwto.