The fourth quarter of 2012 was a tumultuous time. The country went through a toughly fought presidential election, and the fragile economy faced the prospect of a combination of tax increases and government spending cuts so onerous that it was dubbed the “fiscal cliff.” It was during this period that Roofing Contractorand BNP Media Market Research conducted the most recent State of the Industry survey, sponsored by GAF.
Now in its fifth year, the survey was designed to get the contractor’s perspective on the residential and commercial roofing markets. Other goals of the survey included identifying trends in annual sales volumes and product categories.