Brad Beldon represents the third generation of his family to run Beldon Roofing Company in San Antonio, Texas. He’s keenly aware of the bad image many roofing contractors have with some members of the public, so he does all he can to combat that reputation — right down to the clothes he wears.
“One thing my dad always told me is, ‘Look, you’re just one step above a used car salesman in the eye of the customer.’ I wear a tie to work every single day because we look at our company as a professional organization. Our widget just happens to be roofing and guttering,” he said. “My competitors in town laugh at me, but I will continue to wear a tie every day because to us, that represents who we are. We are professional at what we do, 24-7.”