“You can’t afford not to be selling preventive maintenance through your service departments,” said Greg Hayne, who maintains that service and repair work can be the most profitable slice of the roofing market.
Hayne is the owner of Roof Management, a roof consulting company headquartered in Fairfield, Iowa. In 2008, he became intrigued by the exceptional service some roofing contractor service departments were providing to his building owner clients. He decided to find out exactly why these particular companies were so good at performing service work compared to their competitors. After conducting his research, Hayne developed a training program for service departments, and he now he teaches contractors what the best of the best are doing. He also helps roofers grow their service departments in both size and profitability. He shared some insights with the audience at Best of Success in a session titled “How to Sell Preventive Maintenance (and Why You Need To).”
