The November 1997 issue of Roofer Magazine contained a feature article by this editor that did not win any awards or elicit tons of reader mail. But I have always considered it one of the most important topics I have ever covered for the roofing industry.
The feature was titled “Residential Roofing: Your Future is Calling.” This was a bit of a departure for me as it touted a new program from a single provider. My sense, however, was that this unique offering. The Master Elite program for residential roofing contractors was more than a simple marketing program. This was going to change the industry. I believe it did and to this day residential asphalt roofing manufacturers all have contractor affinity programs that are robust and thriving.