With the housing market on what appears to be a slow path toward improvement, the growth potential for roofing contractors in the coming year will be largely dependant upon reroofing projects and add-on services. And, while roofing professionals look to marketing to help drive new business and differentiate their services from competitors, tapping into the consumer mindset now will ensure that messaging resonates when the time comes to conduct maintenance or reroof the home.
According to data from the most recent Home Improvement Research Institute (HIRI) Consumer Trends Report, consumers are looking for more opportunities to be in control of their purchasing decisions. As a result, many homeowners are educating themselves to make sure they are informed about their home’s needs before tapping into the expertise of a professional.