Football teams are always recruiting and always strengthening their bench, so why don’t businesses do the same thing? Doug Mitchell, author of The Multi-Thread Marketer, recommended just that in his Best of Success presentation titled “Eliminate Panic Hires and Proactively Build Your Bench.”
The key to recruiting is to shift to a “why-based approach,” said Mitchell. “Companies that are really doing things start with the ‘why.’ For example, Apple says, ‘We’re Apple. We’re going to put a ding in the universe and shake up the status quo. And, we have beautiful products. ‘Why’ is the most powerful tool in your recruiting arsenal.”