Business consultant and Roofing Contractor columnist Monroe Porter led off the 2011 Best of Success Conference with a spirited session titled “Stop Deflating and Inflating Your Business.” Porter, who founded PROOF Management Consultants in 1972, drew on his more than three decades of experience helping contractors to explore the current economic climate and offer advice on how to survive and thrive in a rapidly changing world.
“Change is today’s reality,” said Porter, who pointed to ever-evolving electronic communication, faster schedules and information overload as just a few examples of revolutionary changes. “Uncertainty is everywhere. Norms are no longer the norms. The question is, how does your company culture fit into all of this?”