C. Mark Reed has been in the roofing industry more than 36 years, and he knows what it takes to succeed in a tough business. “You don’t stay in one area for a couple of decades without integrity and a good reputation,” said Reed, the general manager of J.L. Ray Company, San Clemente, Calif. “It sounds cliché, but we provide quality workmanship and install the best materials at a fair price. That’s all there is to it. There are no shortcuts.”
The company is owned by Jeffrey L. Ray and does all types of residential and commercial roofing work. Reed knows the formula might be simple, but the execution is hard. That’s why his company preaches the fundamentals.