There is a famous story about two people walking along a road in Africa. Several hundred yards ahead, a lion pops out of the bush and starts towards them. One of the hikers bends over and carefully tightens his walking shoes. The other hiker says, “What are you doing? You’ll never outrun that lion.” The other hiker replies, “I don’t have to outrun the lion — all I have to do is outrun you.”
Business is much like that. We worry about the economy, what is going on in politics, the global banking melt down and many other things we have very little control over. The simple truth is that your business world is made up of local competitors and the local world you operate in. The following actions can help control your own destiny.