The term “value engineering” is one I have heard spoken by commercial roofing contractors as long as I can remember. In this context it is a fairly straightforward process whereby a given design or specification for a roofing system is pulled apart, analyzed, and reconstructed in order to achieve more bang for the owner’s buck. In an economy with more than a few challenges, it would seem a good idea for all of us in the roofing industry to consider turning our value engineering skills inward. In other words, should your enterprise be constructed differently to meet the challenges of 2008 and beyond?