Automation Alley was established in 1998 to bring together Southeast Michigan businesses, educators and government officials. Its goal is to accelerate commercialization of new technologies and services for its 680 member organizations. In the fall of 2004, Automation Alley opened its new 11,000-square-foot headquarters in the Detroit suburb of Troy, Mich. Housing a Technology Center, International Business Center and the Great Lakes Interactive Marketing Association, the structure is visited by over 500 business owners, facility managers and residential consumers every month.