Who wants a lump of coal? You know the type of leads that I’m talking about. They’re the ones where the homeowner is just shopping around for help with the tiniest of problems. You’re probably scrambling around, like an owner with his head cut off, and here’s this ring from the phone. Could be a huge replacement job that would bring in gobs of revenue, but no, it’s just your average homeowner looking for someone to get their cat off the roof.