Although cool roof technology has generated a lot of attention in recent years, many contractors still struggle to convey the advantages to customers. That challenge is becoming less difficult with each passing year, however, as the evidence of cool roof technologies' energy-saving and cost-saving capabilities continues to mount.
"The challenge of communicating the benefits of cool roof technology is naturally more difficult in the residential market than in the commercial market, where building owners are more accustomed to considering total life-cycle costs," noted Tony Chiovare, president of Custom-Bilt Metals Inc., which was one of the first manufacturers to incorporate cool roof technology in its metal shingles, metal shakes and standing seam metal roofing products.