Roofing manufacturers love to sell products. Roofing contractors seek them out. In an age where consumers feel bombarded with unwanted messages, the construction trade is one of those distinctive markets where end users are requesting available products - sometimes urgently. With such willing parties, it would seem a simple matter to connect the dots and provide a quality roof system which would satisfy the end user and provide a solid profit for the manufacturer and the installing contractor, but in reality the relationship is often like a complex courtship based on trust, communication, and commitment.