Business owners realize that a job well done can be the most valuable testament to a contractor's quality workmanship. A new roof that turns heads can be a billboard more effective than any advertisement, one that's visible to everyone who drives through the neighborhood.
When residential contractors talk shop, they don't often go very long without discussing ways to land new business. Technical innovations are always exciting, but without a healthy sales program, there are no jobsites to try out new products and application methods. The importance of marketing is not lost on today's contractor, but most will admit that word-of-mouth advertising is an essential component of their marketing effort.
Business owners realize that a job well done can be the most valuable testament to a contractor's quality workmanship. A new roof that turns heads can be a billboard more effective than any advertisement, one that's visible to everyone who drives through the neighborhood.