Ths article is reprinted from the November 1997 issue of Roofer magazine.
Mr. Dylan once sang, "The times, they are a changin'.'" Had to be one of my favorite songs of the ‘60s. The lyrics of this tune bring up one of my two favorite business topics; the two things that provide nearly all the challenge, hope, promise, problems, excitement and thrills in business: communication and change. This time, let's talk about change. More specifically, let's talk about what I think are some changing dynamics in the marketing of applied residential roofing.
"Damn, Damato," you say. "We are doing pretty well here! The nation's economy is in its seventh year of growth. Inflation is in check; we all have plenty of work to do. On top of all that, it is said that ‘El Nino' might even bring the kind of weather that will keep us extra busy this year. Why do you speak of change when times are good?"