For the last seven years the Metal Roofing Alliance has seen residential metal roofing sales grow at double-digit rates, doubling the market share.
When the MRA first launched in 1998, the main component of the program was a national consumer and trade awareness campaign, which included nationally televised advertising, a Web site and a toll-free metal roofing answer line. Members of the coalition initially agreed to fund the program for a five-year period. Over that period, all of the MRA members saw their sales increase. Due to the ongoing success, the members heartily agreed to support the program for another term.