Communication is the key to gaining the customer's trust.
When choosing a construction firm, customers say that trust and integrity are more influential than the price of the bid, according to a recent Intuit Construction Business Solutions study. (Intuit produces QuickBooks and a variety of construction business software.) Its study found these qualities to be especially important with residential customers, 43 percent of whom cited trust as the number one reason they selected a particular construction firm.
Conducted by independent research firm Decipher, the study surveyed more than 500 customers of commercial and residential construction firms. The results were announced last January at the International (Home) Builders' Show in Las Vegas, the world's largest trade event for the construction industry.