The concept that residential roofing manufacturers need to focus on the success of the residential roofing contractor is still valid. In fact, the need for it is more pronounced now than ever before.
The year was 1997. The nation's economy was in its seventh year of growth and the future was looking pretty bright. As it turns out, the economy did in fact grow for another couple of years and the roofing business was a very good place to be.
This writer penned an article for the November 1997 issue of this publication, then known as Roofer Magazine, titled "Residential Roofing: Your Future is Calling." This article, with the bold title, was about the emergence of a new contractor-affinity program being introduced by a major asphalt-roofing manufacturer. There were several manufacturer-to-contractor programs around at that time, but this one caught my eye as being different-a trendsetter.