The cost of sales and estimating can be a huge and often misunderstood expense.
Question: For years, I did a lot of new construction. I grew tired of getting beat up on price, so I decided to diversify and do more work directly with homeowners. While the company is more diversified now, I do get frustrated with the cost of selling, marketing and frankly, still estimating new construction jobs I do not get. Do you have any formulas or input for managing sales and estimating?