Examples abound of opportunities opening up thanks to formidable competitors.
A block from where I live sits one of those ubiquitous Subway sandwich stores. A block away from it is Submarine Express, a small privately owned sandwich shop that's been in the community for years. Both seem to be doing OK.
Why doesn't the Subway franchise with its familiar brand name and advertising clout overwhelm the mom-and-pop competitor? It's because the little store makes meatier, tastier sandwiches. Plus, a visit to the tiny shack usually scores an added bonus of pleasant conversation with the owners - sprinkled with scorn for what they call the "lettuce sandwiches" of their famous competitor.