But there is still one remaining ace up the collective sleeve of the metal roofing industry, that when marketed as heavily as the beauty and longevity aspects, has the potential to raise metal roofing to epic proportions. That ace: how metal roofing can help save the earth!
Why, exactly, have they worked? Well, maybe a little circular marketing logic will help explain. When homeowners have been questioned about their favorite aspects of their new metal roofs, they have consistently reported that they love its beauty and feel secure knowing that it is an extremely long-lasting product. So, as a result, many of the marketing campaigns have focused heavily on these two most recognizable features of metal roofing.