Some things are so deeply ingrained in the culture of this industry that refusal to change is a virtual certainty.
Of all the various and sundry proposals floated in this column, this one will probably be dead on arrival. But I’m going to make it anyway, because we need to do something about shingle sample boards.
Not to trivialize my own suggestion, it is just that some things are so deeply ingrained in the culture of this industry that refusal to change is a virtual certainty. Manufacturers acknowledge that shingle sample boards cost the industry millions (some say tens of millions) of dollars every year. They cost tons of non-replaceable fossil fuel to make and ship. Fossil fuel that will never be available again to light a lamp, power a car or heat a home.