In a tight economy, you will see insulation contractors put a number of different survival strategies in place to keep work on the table. Some try branching out into additional areas of the market, while others work on honing their best skills and selling their specialties.
Out in rural Oakford, Ind., Merrill Wolff of Wolff’s Insulation Service chooses to dabble in several areas of the insulation market to keep his company busy. “We try to do a various number of things. Our market is a little bit smaller than some of the major metropolitan markets, so we have to diversify a little bit more,” Wolff explains. So, exactly what does his company delve into? “We use cellulose, rock wool, fiberglass, sprayed-in insulation, polyurethane foam …” and the list just keeps on going.